Why textured wall panels are replacing paint in Indian homes

Traditional Indian wall finishes are being replaced by modern, industrially manufactured textured wall panels. This shift is driven by urbanization, changing aesthetic preferences, and the convenience of synthetic, durable materials.
Why it matters
The trend reflects a broader transition in Indian interior design from labor-intensive, indigenous craftsmanship to mass-produced, efficient architectural solutions.
India has a rich history of textured walls crafted from local ingredients. In the South, glossy Madras plaster (also called egg plaster) was made of egg shell powder, lime and jaggery used across Chettinad homes, while across Maharashtra, mud walls were created by mixing local soil with water, cow dung, straw or husk and across Rajasthan’s arid climate, Araish plaster used what was locally available: lime, local marble dust, and surkhi (brick powder). These walls lasted for decades, used indigenous ingredients, and required skill sets available among the village communities.
The article provides a balanced overview of historical context and modern market trends without taking a political or ideological stance.
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