Why tech firms are raising PC and console prices
Major tech companies like Apple and Microsoft are raising prices on older hardware, citing supply chain constraints caused by high demand for AI-related chips. This trend, dubbed 'Ramageddon,' has led to significant price hikes for consumers on tablets, laptops, and consoles.
Why it matters
The massive infrastructure requirements for AI development are creating ripple effects that increase the cost of consumer electronics.
Image source, Getty Images By Liv McMahon Technology reporter Published 28 June 2026, 00:10 BST For years, buyers of tech could rely on a familiar trend - that older devices would get cheaper over time.
The article presents both corporate justifications and consumer reactions neutrally.
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