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Wired·3 min read·medium

Why Samsung Gave Its Next Folding Phone a New Shape

J
Julian Chokkattu
Why Samsung Gave Its Next Folding Phone a New Shape
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Samsung has introduced a new passport-shaped Galaxy Fold8, designed specifically to optimize the mobile video-watching experience. The device features a unique aspect ratio intended to better accommodate vertical social media content and landscape video formats.

Why it matters

This shift reflects a broader industry trend where hardware design is increasingly dictated by the consumption habits of social media and mobile-first video platforms.

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So what's next? A new shape, apparently. On Wednesday, at its second Galaxy Unpacked event of the year, Samsung revealed a brand-new design for the Galaxy Fold8—a passport-shaped, book-like fold—which sits in between the now-rebranded Galaxy Z Fold8 Ultra and the compact Galaxy Z Flip8.

Drew Blackard, Samsung's senior vice president of Mobile Product Management, says it's all about expanding the portfolio. The larger, heavier, big-screen Galaxy Z Fold8 Ultra caters to productivity-oriented folks, and the Flip8 satisfies anyone prioritizing portability, but the new Fold8 is all around consuming content.

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