Why one of the biggest players in podcasting says 'podcast' is an 'archaic term'
Podcast executive Chris Balfe argues that the term 'podcast' is outdated as the industry shifts toward video-first content. He expresses concern over the trend of 'clipping' long-form interviews for social media, which often fails to generate revenue for creators.
Why it matters
This highlights the ongoing convergence of traditional audio media and video streaming, forcing creators to rethink monetization strategies in a platform-dominated landscape.
Megyn Kelly was a TV personality at Fox and then NBC. Now she's a podcaster — which means she's still kind of a TV personality, since podcasts are becoming TV. Fox's Red Seat Ventures, which sells ads for her show, is happy no matter how audiences consume her stuff. Gary Gershoff/Getty Images If you are old, you may remember that "podcasts" were initially thought of as "things you listen to on an iPod." Now that podcasts are becoming video shows, there are new sets of issues for the industry. Fox podcast executive Chris Balfe is particularly worried about "clipping," which gives stars like Megyn Kelly more visibility on places like TikTok — but doesn't generate any revenue. "Podcasting" is a term that's so old it refers to a device you can't even buy anymore .
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