Why Norwegian Air changed Insta logo to British Airways after England loss - explained
Norwegian Air updated its Instagram profile picture to the British Airways logo for 24 hours following a friendly wager over a FIFA World Cup match. England defeated Norway 2-1, prompting the airline to honor the bet while wishing the English team success.
Why it matters
This event highlights the role of social media engagement and corporate branding in modern sports marketing and public relations.
Norwegian Air has kept its social media bet with British Airways by changing its Instagram profile picture to the British airline's logo for 24 hours after England beat Norway 2-1 in their FIFA World Cup quarter-final on Sunday (IST).Before the match, the two airlines agreed to a friendly wager. The losing side would replace its Instagram profile picture with the winner's logo for one day. Following Norway's defeat, Norwegian Air carried out the promise."While the tournament is over for us, this friendly bet will forever live in all our hearts. We wish England and British Airways all the best in the semi-final, and we sincerely hope you'll get to bring football home!"
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