Why is Meta’s Muse Image AI feature facing a backlash?
Meta has launched a new AI feature called Muse Image that allows users to incorporate public Instagram photos into AI-generated content. The feature has faced significant backlash from users and the SAG-AFTRA union over concerns regarding consent and the unauthorized use of personal likenesses.
Why it matters
This highlights the growing tension between AI development and individual privacy rights, specifically regarding the use of personal data for generative models.
Meta is facing widespread condemnation after a new feature lets users instantly turn publicly available photos and other people’s media into AI content without their consent.
Muse Image, launched on July 7, is the first image generation model from Meta Superintelligence Labs, and is available in Meta AI. The AI model allows users to tag or mention a public Instagram account via the Meta AI app to bring other users’ profiles and media into their images.
“Whether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalised graphic, tagging a username lets Meta AI use public photos to build a visual that’s ready to post,” Meta said in a blog. “You have control over how your content can be tagged for AI creation with an easy setting to turn this feature off at any time.”
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in