Why India’s top couturiers are betting on Hyderabad, Chennai, Bengaluru and beyond
India's top fashion designers are expanding their physical retail presence into cities like Hyderabad, Bengaluru, and Chennai. This shift is driven by the concentration of ultra-high-net-worth individuals in these regions and strategic investments from major conglomerates.
Why it matters
It highlights the decentralization of India's luxury market, moving beyond the traditional hubs of Delhi and Mumbai to capture growing regional wealth.
Anamika Khanna’s India Couture Week (ICW) opening show in Hyderabad and Rahul Mishra’s finale in Delhi offered a glimpse of high fashion’s dual goals – spotlighting Indian creativity on a global stage and seizing the commercial opportunity at home, in centres outside Delhi and Mumbai.
At ICW’s inaugural showcase, Khanna’s models walked the runway in pieces adorned with embroidery from Barmer and Kalighat paintings, at the Taj Falaknuma Palace in Hyderabad, a city with a growing number of ultra-rich individuals where she also opened a new store in 2025.
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