The Hindu·4 min read·medium
Why India’s top couturiers are betting on Hyderabad, Chennai, Bengaluru and beyond
A
Arnika Thakur
✦AI Summary
India's top fashion designers are expanding their physical retail presence into cities like Hyderabad, Bengaluru, and Chennai. This shift is driven by the concentration of ultra-high-net-worth individuals in these regions and strategic investments from major conglomerates.
Anamika Khanna’s India Couture Week (ICW) opening show in Hyderabad and Rahul Mishra’s finale in Delhi offered a glimpse of high fashion’s dual goals – spotlighting Indian creativity on a global stage and seizing the commercial opportunity at home, in centres outside Delhi and Mumbai.
businesscultureeconomy
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