Why India is falling for C-dramas
Chinese dramas (C-dramas) are gaining significant popularity in India, surpassing the traditional dominance of K-dramas on streaming platforms like Netflix. Viewers are increasingly drawn to the realistic portrayals of professional life and empowered female leads found in these shows.
Why it matters
The shift highlights changing consumption patterns in global streaming markets and the growing cultural influence of Chinese media content.
Why India is falling for C-dramas left A still from C-drama Pursuit of Jade https://th-i.thgim.com/public/life-and-style/rkz743/article71598968.ece/alternates/FREE_1200/Purjuit%20of%20Jade%201.jpg Chinese dramas are inching ahead of stereotypical K-dramas with its flawed leads, empowered women, lived-in cities and everyday lives. And its fans are growing, everywhere Move over, McKinsey & Company. Maxmise is here to take over — at least in the world of online streaming. Maxmise is a fictitious consulting firm where Xu Chi (played by Zhao Jinmai), the star character of Irreplaceable, a new Chinese drama on Netflix, works. The drama debuted in the top 10 shows on Netflix for India in late September and catalogues the cut-throat life of a management consultant in a way that makes actors George Clooney and Anna Kendrick’s shenanigans in Up in the Air seem like a walk in the park.
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