Why Gen Z chilling red wine is socially acceptable, especially in the summer heat
Younger generations are increasingly embracing the trend of drinking chilled red wine, challenging traditional serving temperature norms. Industry experts attribute this shift to changing consumer preferences and warmer summer temperatures.
Why it matters
Shifting consumer habits in the wine industry reflect broader cultural changes driven by Gen Z and millennial preferences.
Image source, Getty Images By Grace Dean Published 13 minutes ago On Wednesday evening, red wine lovers gathered in south Manchester for a tasting.
But the sell-out event, which cost £44 a ticket, shunned the long-standing belief that red wine is only properly served when at room temperature.
Instead, all the wines offered during the two-hour session in Didsbury came straight from the fridge.
Henry Alassane, the owner of Cru Manchester, has been drinking chilled red wine for years.
But he says it is only recently that he has noticed more customers wanting to do the same - and there has been a "massive increase" this year.
Image source, Henry Alassane Image caption, All the red wines served at Henry Alassane's tasting at Cru Manchester this week were chilled
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