Why fans are paying $600 for a ticket to see The Odyssey
Fans are paying high prices for tickets to Christopher Nolan's new film, 'The Odyssey,' with some traveling internationally to secure premium Imax screenings. The film's exclusive Imax format and Nolan's reputation have created significant demand in the secondary market.
Why it matters
The trend illustrates the 'eventization' of cinema and the extreme lengths fans will go to for premium viewing experiences.
A fan poses with filmmaker Christopher Nolan at the premiere of "The Odyssey." Sujit JAISWAL / AFP via Getty Images Christopher Nolan's 'The Odyssey' is a cinematic event, with film nerds flocking to Imax screenings. Some fans are embarking on international or cross-country voyages to see the nearly three-hour film. Secondary market tickets on eBay have sold for hundreds, with fans paying up for the best showings. Adam Ye, 28, is preparing to traverse international waters on his own odyssey — journeying from Japan to London to watch filmmaker Christopher Nolan's new epic in Imax. Last year, Ye, who was raised in the UK but lives and works in Tokyo, learned that "Odyssey" tickets were on sale for this summer at one of his favorite home cinemas, the British Film Institute. His heart began pumping as he dropped his lunch to "lock in" to the ticketing site.
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