Why everyone from your local restaurants to the school fair is using the same ads
Small businesses and local organizations are increasingly using generative AI tools to create advertising materials. While this provides an accessible, low-cost solution for non-professionals, advertising experts warn that it leads to generic, repetitive content.
Why it matters
The democratization of ad creation via AI is disrupting the traditional advertising agency model and changing the visual landscape of local marketing.
Vaughn Davis, creative director of advertising agency The Goat Farm says businesses that don't usually work with ad agenices are the most likely to use AI tools. (File photo) Photo: Supplied
The article presents a balanced view, citing both the convenience for small business owners and the professional concerns of advertising agencies.
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