Why durable paints are gaining ground in India’s real estate market
The Indian real estate market is shifting its focus toward high-performance, durable paints that offer better weather resistance and maintenance. Developers are increasingly prioritizing long-term building performance, including moisture control and fire resistance, to protect high-rise assets.
Why it matters
As India's urban landscape grows vertically, the demand for specialized, durable construction materials is becoming a critical factor in asset management and building longevity.
Why durable paints are gaining ground in India’s real estate market left Getty Images Getty Images https://th-i.thgim.com/public/society/ir45ie/article71615958.ece/alternates/FREE_1200/iStock-2226599963.jpg Anwar Attar High-rise apartment buildings in Bengaluru, India, viewed from above under a dramatic sky; showcasing modern architecture and urban landscape. From silicate mineral paints to multifunctional coatings, the focus is shifting towards weather resistance, lower maintenance and long-term building performance Over the past two decades, Indian consumers have become more selective in their choice of paints. Computerised tinting, textures, designer finishes and application-specific products have made colour and aesthetics more personalised than ever. According to industry experts, the next phase is bringing performance into the same decision-making process. Colour retention, washability, moisture behaviour, volatile organic compound (VOC) levels, fire performance and repainting intervals are becoming measurable attributes rather than technical details hidden in product literature.
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