Why Cadillac have decided to switch up their livery
Cadillac Team Principal Graham Lowdon explains the team's decision to move away from their original asymmetric livery design. The team is opting for a more consistent look following positive fan feedback on their Miami-themed design.
Why it matters
It illustrates how new F1 teams balance branding, marketing, and fan engagement in their inaugural season.
Why Cadillac have decided to switch up their livery Team Principal Graeme Lowdon has explained why Cadillac have decided to change up their livery after they originally unveiled a split design.
Cadillac Team Principal Graham Lowdon has explained the reasons behind the team’s decision to switch up their livery.
As Formula 1’s newest team, there was plenty of interest surrounding the US outfit’s debut look as they embark on their maiden campaign in motorsport’s top echelon. That first design didn’t disappoint, with the team opting for a split black-and-white livery that turned heads as it was unveiled during the Super Bowl.
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