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USA Today·4 min read·hard

Why Bitcoin's rally failed to attract a new wave of investors

Why Bitcoin's rally failed to attract a new wave of investors
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A new report from the Urban Institute indicates that cryptocurrency adoption in the U.S. remains low, with nearly half of previous investors leaving the market. Despite political efforts to promote crypto, it has failed to gain widespread traction compared to traditional stock market investments.

Why it matters

The data suggests a disconnect between political rhetoric surrounding digital assets and actual consumer behavior, highlighting the speculative nature of the crypto market.

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Hear this story Federal regulators and policymakers have shepherded cryptocurrency from the fringes of investing into the mainstream, introducing digital assets to exchange-traded funds and retirement accounts .

A new report suggests, however, that crypto investors remain relatively rare.

Roughly 17% of American adults have ever owned crypto, according to a July 9 report from the Urban Institute. But only about 9% of Americans own crypto now. In other words, nearly half of America’s crypto investors have bailed.

The report draws from a survey of more than 3,000 adults in January. It’s the latest reading on the reach of Bitcoin and other cryptocurrency at a time when digital assets are accessible to any casual investor.

President Donald Trump has promoted crypto for ETF investors and retirement savers, pledging to make the United States the “ crypto capital of the planet .”

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