Why becoming a LinkedIn lunatic might save your career
The article explores the growing pressure on employees to maintain an active LinkedIn presence for career security. It highlights the risks of over-sharing or using AI-generated content, which can lead to professional friction with employers.
Why it matters
As job security fluctuates, the professional social media landscape is shifting from a passive resume tool to a high-stakes networking necessity that requires careful management.
Getty Images; Tyler Le/BI As the pressure to post on LinkedIn grows, more workers are flinging themselves into the breaches of Professional Posting, without the training on how to post. Some are using AI to guide them through writer's block, and some are getting flagged for sounding like AI slop. In an employers' market, where people step on the job hunt treadmill and find it much harder to get off, LinkedIn can no longer serve only as an online résumé page and Easy Apply job portal. It's a networking necessity — not just for people when they're on the hunt for jobs, but for any who could face layoffs and land back in the applicant pool. It can also land you in hot water quickly.
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