Why Ayra Starr is performing halftime show at Eagles vs. Jaguars in London
Nigerian pop star Ayra Starr is set to perform at the halftime show for the NFL game between the Philadelphia Eagles and Jacksonville Jaguars in London. The league selected her to help expand its global reach and connect with international music audiences.
Why it matters
The NFL is actively using entertainment and cultural integration to grow its fan base in international markets like the UK.
Why Ayra Starr is performing halftime show at Eagles vs. Jaguars in London originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here .
As the NFL continues its international series this week with the Philadelphia Eagles vs. Jacksonville Jaguars in London, the league will once again have a performance during halftime of the game.
Young pop star Ayra Starr will be on hand at Tottenham Hotspur Stadium to perform for the London crowd in attendance. Starr is not necessarily someone fans would expect to perform in a London NFL game, but she does represent how the NFL wants to expand its reach throughout the rest of the world.
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