Why are so many products being reformulated this year?
Beauty industry experts discuss the growing trend of brands reformulating long-standing, popular products. The article explores whether these changes are driven by genuine innovation and better ingredients or simply corporate strategy.
Why it matters
Consumers often feel frustrated when trusted products change, making this a relevant topic for brand loyalty and consumer rights in the beauty sector.
New and improved, or destroying our favourite formulas? Our senior beauty editor investigates
The article provides a balanced look at industry practices without taking a political or ideological stance.
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