Why Apple is finally making its own smart home devices
Apple has launched its own line of smart home devices, including cameras, locks, and a smart display called HomeView, to compete with Amazon and Google. The company attributes this move to advancements in Matter interoperability and AI-driven Siri capabilities.
Why it matters
Apple's entry into the hardware-heavy smart home market signals a strategic shift to unify its ecosystem and compete directly with established players like Nest and Ring.
For more than a decade, Apple has told other companies to build smart home devices for its platform. This week, Apple launched its own. The Apple Home Collection is a lineup of cameras, thermostats, sensors, a smart door lock, and a video doorbell, all codeveloped with LG Electronics and Schneider Electric. They arrive alongside HomeView, Apple’s first smart display.
Even after 12 years of HomeKit, Apple’s smart home ecosystem still feels underdeveloped, especially compared to the competition. Amazon’s and Google’s ecosystems support more products, and both have popular in-house brands: Ring and Nest. Apple had nothing of its own to point customers to as an Apple experience — and now it does.
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