Why Apple built a third-party AI system for Siri and then refused to show it at WWDC

Apple has developed an internal 'Extensions' system for Siri that would allow users to integrate third-party AI models like ChatGPT and Gemini, but the company chose not to announce it at WWDC. Strategic pressures, including EU regulatory hurdles and internal privacy architecture, likely influenced the decision to keep the feature hidden.
Why it matters
It highlights the complex regulatory and strategic challenges major tech companies face when integrating third-party AI into their closed ecosystems.
iOS 27 beta has an Extensions system for third-party AI in Siri, but Apple skipped the announcement at WWDC amid EU, legal, and messaging headwinds.
The article provides a balanced analysis of why a feature might have been omitted, citing multiple contributing factors.
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