The Hindu·2 min read·medium
Why Amit Malviya lost his job as BJP’s social media chief
N
Nistula Hebbar
✦AI Summary
Amit Malviya has stepped down as the BJP's social media chief after an 11-year tenure. The party is reportedly seeking a fresh strategy to better engage with Gen-Z voters.
Why it matters
Changes in political communication strategy within India's ruling party signal evolving approaches to digital campaigning.
Amit Malviya’s reign as the BJP’s online czar came to an end on Monday (August 17, 2026) after an 11-year run, with Deepak Mhaske, former social media convenor for the party in Chattisgarh, being appointed in his place.
politicsbusiness
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