Why AMI Labs’ Alexandre LeBrun won’t call his AI ‘AGI’ or ‘superintelligence’
AMI Labs CEO Alexandre LeBrun is distancing his company from industry buzzwords like 'AGI' and 'superintelligence,' arguing they lack clear definitions. Instead, the startup is focusing on developing 'world models' that allow AI to understand physical context, particularly for robotics applications.
Why it matters
This reflects a growing trend among AI researchers to pivot from abstract, speculative goals toward practical, physics-aware AI that can function reliably in the real world.
While the rest of the AI industry races to label its work as “AGI” or “superintelligence,” Alexandre LeBrun, the CEO of Yann LeCun’s world model startup, AMI Labs, avoids the terms altogether. Lebrun said in an interview with TechCrunch that the company doesn’t use terms like “AGI” or “superintelligence” at all.
“We never used the word AGI. And I just noticed that nobody is using it anymore; they switched to superintelligence,” he said. “Next time we’ll switch to something else.” He isn’t sold on the new label either. “There’s no good definition. What is superintelligence? I don’t know. It’s not a very useful word.”
It’s a pointed stance from a founder sitting at the center of AI’s newest race.
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