‘Wholewheat’ label on McVitie’s Marie biscuits misleading, rules CCPA
The Central Consumer Protection Authority (CCPA) has fined Pladis India ₹1 lakh for misleading labeling on McVitie’s Whole Wheat Marie biscuits. The regulator found that the product contained significantly more refined flour than whole wheat, despite marketing that suggested otherwise.
Why it matters
This ruling highlights increasing regulatory scrutiny on food labeling and corporate transparency regarding health claims in the consumer goods sector.
The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 lakh on Pladis India Pvt. Ltd., the maker of McVitie’s biscuits, for what it termed a misleading claim on its Whole Wheat Marie biscuits.
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