Who uses nicotine pouches?
A University of Cincinnati study reveals that nicotine pouch usage among U.S. adults increased significantly between 2021 and 2024. The findings suggest these products are increasingly used by men and existing tobacco users.
Why it matters
The rapid rise in nicotine pouch consumption highlights a shifting landscape in public health and tobacco use patterns.
edited by Swati Mestri , reviewed by Andrew Zinin
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Add to Preferred Sources Credit: Unsplash/CC0 Public Domain A national survey study conducted by the University of Cincinnati found that nicotine pouch use increased sharply in the United States between 2021 and 2024 among adult tobacco users.
Nicotine pouch usage among "ever users"—individuals who have used the product at least once—rose from 16.4% to 31.1%, while current nicotine pouch use increased from 3% to 10.2% during the study period.
The lead investigator for the study is Ashley Merianos, Ph.D., professor in the University of Cincinnati School of Human Services. The study used repeated cross-sectional analysis of 2021 and 2024 YouGov survey data. It included a nationally representative sample of adult tobacco users in the United States.
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