Who picks the movies you watch at 35,000ft?
The article explores how in-flight entertainment has evolved from simple projections to vast on-demand libraries, with airlines like Emirates offering thousands of movies and shows. Curators use data analytics and AI to select content, considering diverse passenger tastes and cultural sensitivities, to provide immersive experiences.
Why it matters
It reveals the complex process behind a common travel experience, showcasing how technology and human curation combine to enhance customer satisfaction and differentiate airline services in a competitive industry.
Emirates operates the world’s largest in-flight media library, with up to 2,000 movies and 650 TV shows.
Exploratory and informative feature article, without taking a stance or promoting a specific viewpoint.
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