Who Owns Commodore? The Retro PC Brand Still Exists, but a Lot Has Changed
The article explores the complex corporate history of the Commodore brand, tracing its evolution from a 1980s home computing giant to its current status as a niche boutique brand. It details the series of bankruptcies and acquisitions that led to the brand's fragmented ownership today.
Why it matters
It highlights the fragility of intellectual property and brand legacy in the fast-paced technology sector.
MargJohnsonVA/Shutterstock Once a juggernaut of the home computer, Commodore is now a niche boutique brand, run by a YouTuber. So how did we get from the immensely popular Commodore 64s through the 80s, a classic gaming experience with the Amiga, and now, a flip phone ? Well, to say it's simple would be lying.
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