Who is Apple’s new CEO? What to know before Sept. 9 event

John Ternus has officially succeeded Tim Cook as the CEO of Apple, marking a major leadership transition for the tech giant. The change occurs just before Apple's annual September event, where the company is expected to unveil new hardware including a rumored foldable iPhone.
Why it matters
As one of the world's most valuable companies, Apple's leadership change signals a potential shift in product strategy and corporate direction for the global tech industry.
Hear this story Apple has a new leader at its helm.
John Ternus , Apple's former senior vice president of hardware engineering, took over as the tech giant's CEO on Tuesday, Sept. 1. He succeeds Tim Cook , who announced in April he was stepping down after 15 years in the role. Cook will remain as an executive chairman of Apple's board of directors.
On Aug. 31, Cook sent a final letter to Apple staff, as reported by Bloomberg and 9to5Mac , an Apple-centric publication.
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