Where Art Meets Tea: CHAGEE Unveils Apple English Breakfast Tea in Collaboration with Tate
CHAGEE Indonesia has partnered with the UK's Tate museum to launch a limited-edition Apple English Breakfast Tea. The collaboration features merchandise inspired by still-life paintings from the Tate collection.
Why it matters
This represents a growing trend of cross-cultural branding where food and beverage companies leverage high-art institutions to elevate their market positioning.
Jakarta, Indonesia, August 3, 2026 - CHAGEE Indonesia invites tea lovers to experience a new classic with the launch of Apple English Breakfast Tea. The launch introduces a limited-edition tea alongside an exclusive merchandise collection created in partnership with Tate, one of the United Kingdom's most respected cultural institutions. Inspired by three iconic still-life paintings from Tate's collection, this collaboration tells a story of tea, apples, and art that transcends cultures and generations.
Tea and apples are two of the most enduring symbols in human history. Originating in China thousands of years ago, tea has evolved into a daily ritual across the world, from traditional tea houses in East Asia to breakfast tables in Britain. Apples have likewise been cultivated for millennia across Europe and Asia and have appeared in Western art for centuries.
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