Where America’s richest shop for groceries and how much they spend
A YouGov survey reveals that affluent American households prefer shopping at Costco and Trader Joe's compared to lower-income groups. The study highlights how factors like bulk-buying capacity, storage space, and upfront capital influence the grocery habits of the wealthy.
Why it matters
Understanding consumer behavior across income brackets helps retailers tailor their supply chains and marketing strategies to specific demographic needs.
The grocery shopping scene in the United States is a whole different ball game. From warehouse clubs and discount chains to speciality supermarkets, Americans have plenty of options when it comes to stocking up their kitchens. For budget-conscious shoppers, factors such as the best deals, proximity to home, and familiarity with a store can influence grocery habits. But what about the wealthiest? Where do these ultra-rich Americans fill their carts? A new YouGov survey has examined the grocery habits of affluent households in the US. The research analysed responses collected between June 2025 and June 2026, and compared Americans in higher-income households with those in middle- and lower-income households.
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