When the market is bad, we build: Inside Binance’s bold 2030 master plan

Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email When the market is bad, we build: Inside Binance’s bold 2030 master plan Established crypto firms will merge with traditional finance, but neither Wall Street bankers nor corporate giants will take over the crypto industry, said Binance’s Head of VIP and Institutional, Catherine Chen. By Olivier Acuna | Edited by Jamie Crawley May 30, 2026, 1:00 p.m. 3 min read Make preferred on Catherine Chen says Binance is building now that the market is on a downtrend and setting itself up to have 3 billion users by 2030. (Binance/Press) What to know : Binance is doubling down on growth during a crypto downturn, aiming to expand its verified active user base from about 310 million to 3 billion by 2030. The exchange is targeting a more than $2 billion gap between traditional finance and crypto infrastructure spending with a new OMS toolkit and institutional partnerships. Binance is deepening ties with Wall Street by enabling institutions to pledge tokenized money market funds from firms like BlackRock and Franklin Templeton, and by offering Crypto-as-a-Service to banks and asset managers. The crypto market is struggling, competitors are either passing through hard times or pivoting to other areas, while Binance is building with eyes on increasing its active user base ten-fold to 3 billion by 2030, Catherine Chen, the head of VIP and Institutional told CoinDesk in an interview.