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World Health Organization (WHO)·3 min read·medium

When quitting equals winning

When quitting equals winning
AI Summary

India's National Tobacco QuitLine is reporting a 34.5% success rate in helping users quit tobacco through free, multilingual counseling. The service, launched in 2016, has assisted over 650,000 callers, with young adults showing the highest success rates in overcoming addiction.

Why it matters

Tobacco use remains a major public health crisis in India, causing 1.3 million deaths annually; effective, accessible cessation programs are critical for reducing this burden.

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With expert counselling in multiple national and regional languages and a 34.5% quit success rate, India’s free tobacco cessation helpline is proving that quitting tobacco takes more than willpower — support is just a phone call away

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Confidence: 90%

The article presents factual data from government and institutional reports without inflammatory language or political agenda.

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