WhatsApp still barely makes Meta any money. Can Kunal Shah change that?
This article explores the history of Meta's acquisitions, specifically Instagram and WhatsApp, and the ongoing challenge of monetizing WhatsApp. It highlights the tension between the founders' original anti-advertising philosophy and Meta's data-driven business model.
Why it matters
Understanding Meta's monetization strategies for its massive user base is critical for investors and users concerned with data privacy and digital advertising trends.
Every business Meta builds or acquires is centred around community and advertisers. Take Facebook for instance: Mark Zuckerberg built it while he was at Harvard, creating a new urban town square on the internet. The web-based application caught the zeitgeist and moved from strength to strength.
The article provides a historical overview of corporate strategy without taking a political stance or favoring one business model over another.
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