Whatnot is in talks to raise a new funding round at a $20 billion valuation
Live shopping startup Whatnot is reportedly in talks to raise funding at a $20 billion valuation. This potential deal suggests continued investor interest in consumer startups despite the broader focus on AI infrastructure.
Why it matters
A high valuation for a consumer-facing startup indicates that niche e-commerce models are still attracting significant venture capital.
Grant LaFontaine, CEO of Whatnot Eugene Gologursky/Getty Images for Fast Company Live shopping startup Whatnot is raising a new round of funding, per multiple sources. The latest investment values the startup at roughly $20 billion. The company notched $8 billion in live sales last year. Whatnot is proving there's still room for consumer startups in the AI era. Live shopping startup Whatnot is in talks to raise financing at about a $20 billion valuation, according to people familiar with the matter. This would be a significant jump from the $11.5 billion valuation at which the company raised capital late last year. Whatnot hosts livestream shopping across categories ranging from fashion and sneakers to sports cards and vinyl records, taking a cut of each sale made on its platform in North America and Europe. The round is in progress, and details could change.
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