What will TV look like in three years? Media insiders share their predictions - CNBC
Media industry insiders are forecasting significant shifts in the television landscape over the next three years, driven by declining cable subscriptions and the maturation of streaming services. The report details major mergers and corporate restructuring efforts, including moves by Paramount, Fox, and Comcast.
Why it matters
These shifts represent a fundamental change in how media is consumed and financed, impacting the entire entertainment and business ecosystem.
Deals, spinouts and partnerships are all reshaping the landscape for traditional TV. While the industry is no stranger to turmoil, the recently rapid pace of change is keeping media investors and onlookers on their toes.
This is the backdrop for CNBC's Future of TV survey: an update from our 2023 exercise that asks media insiders and executives to forecast the next three years in TV.
Depending on who you ask, the TV industry may be in crisis. The number of cable TV subscribers has been declining for more than a decade. Streaming services are now profitable, but subscriber growth, for the most part, has plateaued.
Pondering the future of TV isn't just a thought experiment. It's the underpinning of hundreds of billions of dollars' worth of mergers and acquisitions.
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