What We Can Expect From Apple's Sept. 9 Event: Foldable iPhone, iPhone 18 Pro, and More
Apple's upcoming September 9 event is expected to feature the launch of its first foldable iPhone, marking a significant shift in the company's hardware strategy. The device reportedly features a crease-minimized hinge and a premium price point exceeding $2,300.
Why it matters
Apple's entry into the foldable market could validate the form factor and set new industry standards for hardware design and pricing.
John Ternus became Apple’s CEO on September 1. Eight days later, he walks onto the Steve Jobs Theater stage. What he announces will determine whether this is just another iPhone cycle — or the opening move of the most ambitious hardware era Apple has attempted in two decades. Bloomberg’s reporting frames the pipeline as “unusually ambitious.” The centerpiece is a foldable iPhone . Apple’s first. That alone makes Sept. 9 worth paying close attention.
Apple’s long-awaited answer to Samsung arrives with a reportedly crease-minimized hinge and a projected $2,300+ price tag.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in