What to expect from Apple’s ‘Pro and tell’ event
Apple is hosting a 'Pro and tell' event on October 28, 2026, where it is expected to unveil a new MacBook Pro featuring a touchscreen and OLED display. The event may also include updates to the iPad Mini and potential M6 chip integrations across the product lineup.
Why it matters
This marks a significant shift in Apple's hardware strategy, potentially introducing the first touchscreen and OLED-equipped MacBook, which could influence industry standards for professional laptops.
It feels like Apple’s Welcome Home event just happened. And the iPhone Duo announcement isn’t all that far in our rearview mirror, either. Yet, the company is back with another launch, focused on the MacBook Pro, it looks like. Its “Pro and tell” event is scheduled for October 28th at 1PM ET in Los Angeles. While obviously nothing is confirmed yet, it sure seems like we’re finally going to get that long-rumored touchscreen MacBook Pro.
Beyond that? There could be an OLED update for the iPad Mini, plus M6 updates across other devices, following the M6 debut with the Mac Mini in August.
A touchscreen MacBook Pro
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