What to expect at Apple’s September 9th launch event
Apple's upcoming September 9th event is expected to feature new iPhone models, potentially including a foldable 'iPhone Ultra' and the iPhone 18 series. This will be the first major event under new CEO John Ternus.
Why it matters
Apple's product launches significantly influence the global consumer electronics market and set industry standards for mobile technology.
Apple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Ultra,” coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8.
Here’s how you can watch the event live, and a few possible highlights to keep an eye out for.
How to watch Apple’s September launch event
Apple’s “Surprise and shine” event kicks off on Wednesday, September 9th, at 1PM ET / 10AM PT at Apple Park in Cupertino, California. It will be livestreamed on Apple’s website, Apple TV, and YouTube.
The iPhone 18 might be a no-show
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