What The Unexpected Guest Taught Me About Building a Healthy Business

Aunty Jenny Khan has built a successful health food brand that incorporates Indigenous Australian botanicals into everyday products. The business focuses on purpose, cultural representation, and supporting other First Nations entrepreneurs.
Why it matters
The brand demonstrates how small businesses can successfully integrate cultural heritage into commercial products while promoting social impact.
This time, the journey took me back to Minto in Sydney’s south-west, a place that holds plenty of memories for me. Returning to one of my old stomping grounds to meet Aunty Jenny Khan, founder of , made the day feel like a full-circle moment. What I quickly realised was that this wasn’t just a story about healthy food. It was a story about purpose, representation and building a business that creates lasting impact. Aunty Jenny transformed her love of breakfast into a thriving Blak-owned health food brand, producing organic granola, muesli, prebiotic protein bars and snacks infused with Indigenous botanicals like lemon myrtle, wattleseed and Kakadu plum. While the products are impressive, what stood out most was the intention behind them. For Aunty Jenny, creating healthier food was only part of the vision.
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