What the superrich want in a home in 2026
A 2026 luxury real estate report indicates that ultrawealthy buyers are prioritizing homes that allow them to age in place and feature wellness amenities. Despite broader market sluggishness, the luxury sector remains resilient, driven by affluent buyers confident in their investments.
Why it matters
This trend highlights shifting priorities among the wealthy, moving away from downsizing toward long-term, health-focused residential stability.
Here's what luxury homebuyers are looking for in 2026. Westend61/Getty Images Home sales may be sluggish, but the luxury segment of the market is thriving. Sotheby's International Realty highlighted four things motivating luxury homebuyers in 2026. Some are buying homes in Milan, while others are moving to San Francisco to take part in the AI boom. While many Americans are sitting on the sidelines, waiting for the real-estate market to become more affordable, ultrawealthy buyers are still snapping up homes . Sotheby's International Realty's 2026 Mid-Year luxury outlook survey found that 55% of its real-estate affiliated professionals worldwide who specialize in properties priced at $10 million and above saw an increase in luxury homebuyers in their local markets over the previous 12 months. Respondents also said they expect strong demand for the remainder of 2026. "The affluent remain engaged and confident in the luxury housing market.
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