What public health professionals can learn from anti-vaccine storytelling
Public health experts are struggling to counter vaccine hesitancy because they rely on medical data while opponents use effective storytelling. Researchers suggest that understanding the narrative techniques used by anti-vaccine groups is essential for improving public health communication.
Why it matters
This highlights the growing gap between scientific communication and public perception in an era of misinformation.
long-standing problems What public health professionals can learn from anti-vaccine storytelling Sometimes, compelling stories beat medical evidence.
7 A drawing published by the London Society for the Abolition of Compulsory Vaccination in the late 1800s. Credit: Historical Medical Library of The College of Physicians of Philadelphia A drawing published by the London Society for the Abolition of Compulsory Vaccination in the late 1800s. Credit: Historical Medical Library of The College of Physicians of Philadelphia Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav As long as there have been vaccines, there have been people who doubted their science and safety.
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