What Opting Out Of Google's AI Search Features Means Now
Google is introducing a new Search Console setting that allows website owners to opt out of having their content included in AI Overviews and generative AI features. This change follows regulatory pressure in the UK and presents publishers with a difficult trade-off between AI visibility and potential traffic loss from features like Top Stories.
Why it matters
This represents a significant shift in the power dynamic between search engines and content creators, forcing publishers to decide if AI-driven traffic is worth the loss of control over their content's presentation.
Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.
SEJ STAFF Matt G. Southern 6 hours ago ⋅ 9 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover's AI features without leaving Search. That's a choice we haven't had before, and regulators in the UK now require Google to offer it.
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