What is the Drug-Free Youth for Viksit Bharat campaign? | Explained
Prime Minister Narendra Modi has launched the 'Nasha Mukt Yuva for Viksit Bharat' campaign to combat substance abuse among India's youth. The 100-week initiative focuses on awareness, enforcement, and rehabilitation to protect the demographic advantage of the country.
Why it matters
The campaign represents a major government-led public health and social policy effort to address drug trafficking and addiction on a national scale.
Prime Minister Narendra Modi has launched the “Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan (Drug-Free Youth for Developed India Pledge Campaign)”, aimed at mobilising young people against substance abuse.
The campaign was launched on August 2, 2026, across more than 28,000 locations with the participation of over one crore young people. It has received support from more than 125 spiritual organisations, educational institutions, public bodies and industry associations.
The initiative will continue for 100 weeks, with activities centred around sports, art, culture, meditation, spirituality and community service.
The government sees India’s young population as key to achieving this vision. After launching the campaign, Mr. Modi said India’s future depends on the energy and creativity of its youth.
Drug abuse can affect the health, productivity, and social stability of young people, weakening this demographic advantage.
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