What is Apple's next big product: Here's everything you need to know
Apple is reportedly launching a new smart home display, codenamed 'HomePad,' on October 13. The device is designed to integrate with Siri AI and features a design reminiscent of the classic iMac G4.
Why it matters
This launch marks Apple's strategic expansion into the smart home hardware market to compete with Amazon and Google.
Apple's next big launch is not an iPhone. The company is set to enter the smart home category on October 13 with its first-ever smart display, according to Bloomberg's Mark Gurman. The device, code-named J490 inside Apple and widely referred to as the "HomePad," will arrive alongside a refreshed HomePod mini and a new Apple TV 4K.All three products are built to showcase Siri AI, the overhauled assistant Apple released with iOS 27 last month. The hub is Apple's most direct answer yet to Amazon's Echo Show and Google's Nest Hub, and one of the first big launches under John Ternus, who took over as CEO in September.It is still unclear whether October 13 is an announcement or a sales date. Apple Stores have reportedly received boxes marked "Do Not Open Until October 8," pointing to new in-store displays.
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