What India Is Drinking 2026: Bombay Sapphire, Don Julio, Grey Goose, Bacardi, Indri, Woodburns Among Most Popular Brands In Premium Indian Bars. Picante The Most Popular Cocktail.
A 2026 survey of 155 premium bars across India reveals that global spirit brands remain dominant, while Indian homegrown brands are gaining significant market share. The report also identifies 'Picante' as the most popular cocktail in the country.
Why it matters
This data provides insight into shifting consumer preferences in the Indian hospitality sector, reflecting a growing trend toward premiumization and local craft products.
The fourth edition is based on a survey of 155 bars across 18 cities, with participation up 24% from last year, representing bar owners, head bartenders and beverage leads.
Respondents mentioned 527 brands across 21 categories, of which 166 were Indian homegrown brands
Picante takes the #1 spot in the new national cocktail ranking, accounting for 40% of votes, ahead of Negroni
NEW DELHI , Sept. 28, 2026 /PRNewswire/ -- 30BestBarsIndia, in partnership with The Outlier, have released the 2026 edition of What India Is Drinking (WIID): India's most comprehensive snapshot of consumer brand preferences across the country's leading bars. Now in its fourth year, the report maps how drinking behaviour continues to evolve across categories, cocktails, and cities, reflecting both steady favourites and shifting trends.
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