What if Facebook just becomes TikTok? We may find out soon.
Meta is testing a new full-screen video interface for the Facebook app, signaling a strategic shift toward a TikTok-like user experience. While the feature is currently in testing, it reflects a broader industry trend of prioritizing short-form video content to maintain user engagement.
Why it matters
This shift represents a major pivot for Facebook's core product design, potentially altering how billions of users interact with social media.
So many social media apps. What if we just ... combined a few? Matteo Della Torre/NurPhoto via Getty Images Facebook is going to start testing a version of the app that just gives users a steady stream of full-screen videos. That is: It's going to try turning itself into TikTok. It's just a test! And "classic" Facebook isn't going away. But this is where everything is headed. Facebook helped make TikTok huge by showing its users tons of ads for the Chinese video company . Now Facebook may end up becoming something that … looks and feels a lot like TikTok. That's the takeaway from a product update Meta's social network provided Friday: Starting this fall, it is going to start testing a version of the Facebook app that essentially turns it into a TikTok-like video player, as a default setting.
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