‘What has the BBC ever done for me?’ Romesh Ranganathan reboots corporation’s 1985 licence fee plea
The BBC has launched a new promotional campaign featuring comedian Romesh Ranganathan to justify the value of the licence fee. The reboot of a classic 1985 advert features numerous celebrities to highlight the corporation's cultural contributions.
Why it matters
The campaign comes at a critical time as the BBC faces intense scrutiny and negotiations regarding the renewal of its operating charter.
Romesh Ranganathan in the Queen Vic with punters including David Jason, Adam Woodyatt and Sue Perkins. Photograph: BBC Romesh Ranganathan in the Queen Vic with punters including David Jason, Adam Woodyatt and Sue Perkins. Photograph: BBC BBC licence fee ‘What has the BBC ever done for me?’ Romesh Ranganathan reboots corporation’s 1985 licence fee plea As with the John Cleese original, comedian is supported by famous faces from Claudia Winkleman to David Jason
Prefer the Guardian on Google John Cleese’s 1985 advert for the BBC in which he asks a pub full of stars “ What has the BBC ever given us? ” is one of the most famous examples of the corporation making the case to the public for the value of paying the licence fee.
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