What Comes After Dressing BTS? Meet Seoul’s Next Fashion Export
South Korean fashion label Songzio is expanding its global presence following high-profile collaborations, including stage costumes for BTS. The brand plans to open its first US flagship store in New York this October.
Why it matters
This reflects the growing influence of South Korean culture and design in the global luxury fashion market.
Photo: Courtesy of Songzio Save Story Save this story Save Story Save this story Songzio might not be a household name in the West. But from the bespoke stage costumes worn by the Korean supergroup BTS for their highly anticipated comeback concert in March, to edgy campaigns photographed by Szilveszter Makó and featuring Korean actress Choi Hee-jin, the high-end South Korean brand is building serious cultural cachet this year, as it seeks to create long-term relevance.
The article provides a factual business profile of a fashion brand's expansion strategy.
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