What being a Century Tuna Superbod looks like in 2026

Century Tuna is shifting its 'Superbod' brand identity from a focus on physical aesthetics to a community-driven, tech-enabled fitness movement. The campaign leverages social platforms like Strava to encourage broader participation in healthy lifestyles.
Why it matters
This reflects a broader trend in marketing where brands move away from exclusive beauty standards toward inclusive, data-driven community engagement.
Century Tuna is finally turning fitness into a community movement.
The article is a descriptive piece on brand strategy and fitness trends.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in