What are the four pillars of academic excellence?

E very year, higher education institutions invest significant effort in attracting students through advertisements, outreach programmes, educational fairs, and admission campaigns. Many expect faculty members to participate in admission-related and various administrative activities that extend beyond their core academic roles. While student enrolment and institutional sustainability are undeniably important, the increasing diversion of faculty time towards non-academic functions often leaves limited scope for meaningful engagement in research, innovation, and scholarly pursuits.