New Zealand Marketing magazine·4 min read·medium
Welcome to the advertising zoo: animals are everywhere
A
Adam Brami
✦AI Summary
New Zealand advertising is seeing a resurgence in the use of animal characters to build brand recognition and memory. Experts suggest that in a crowded media landscape, these recurring characters serve as distinctive brand assets that appreciate in value over time.
Over the past few months, New Zealand advertising has started looking a little more like a zoo.
businessculture
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