Weddings are expensive. How about a grocery store cake?
Couples are increasingly turning to grocery store chains like Costco and Publix for wedding cakes to combat rising costs in the wedding industry. This trend reflects broader economic pressures and a shift in consumer priorities regarding luxury spending.
Why it matters
It illustrates how inflation and economic trends are reshaping traditional social rituals and consumer behavior in the wedding industry.
Going to a specialty baker to craft your dream wedding cake can cost you more than $1,000.
Or you can order a few half sheet cakes from Costco for about $30 each.
"We love Costco, first of all," said Anna Holleran, who got married in California's Bay Area this year — and, yes, picked up her wedding cake from the grocery wholesaler.
"Their cakes are so good," she said. "How can you go wrong?"
Weddings are one of the most expensive days in many people's lives, costing on average about $36,000 , according to the wedding-planning website Zola. The Bank of America Institute reports wedding spending among its customers was up 8.5% in May from a year earlier.
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